No.1 Best place to buy a Rolex online.
Discover the best place to buy a Rolex online by comparing deals from a society of the most trustworthy Pre-owned luxury watch experts.
Security
Convenience
Expereince
Pre-owned Vs. Brand New
How to find the best place to buy a rolex online
For Rolex to maintain their prestigious image and remain as the leading name in the luxury watch industry, they always ensure a high demand for their products. In order for anything to go up in value, it needs to have more demand oversupply. Rolex cleverly influences this process by controlling the supply of their watches, with encouraging customers to sign up to a waiting list in order to get their brand-new Rolex.
However, depending on various factors decided by the Swiss manufacturer you could end up on the waiting list for years, just to get your watch. This strict process for selling their watches makes it a challenge for even the most reputable Rolex collectors to get their hands on the latest models.
Not only does Rolex restrict the supply of their wristwatches, but they also have control over who can sell their watches and where. Watch manufacturers create relationships with certain watch dealers which results in the retailer becoming an Authorised Dealer of the watch. This means not only do you have to sign up to a waiting list, but you will also have to find a retailer that is the official authorised dealer of Rolex.
Since Rolex’s image revolves around exclusivity, you cannot just add a Rolex watch to your online cart and expect it to arrive at your door within the next week. No, in order to purchase a Rolex, you need to go through the proper channels, which involves booking an appointment at your local Rolex Authorised Dealer, sign up to the Rolex waiting list, and then wait up to 10 years just to get your watch (depending on what model you are after).
So, how do some people get their Rolex straight away? After hearing or even experiencing the long process to buy a Rolex, many people resort to other methods to obtain their Rolex, the most common of approach by many is by turning to the pre-owned luxury watch market.
The growth of the pre-owned watch market has most likely been influenced by individuals who are drawn to more competitive prices and access to high demand models. This makes it a great place for newcomers and existing watch collectors to acquire their watches.
Compared to the exclusivity of buying a brand-new watch, the pre-owned watch market is highly accessible and often very competitive. Instead of being restricted on the type of model you can get in a given area or the time it takes to get a watch, the pre-owned market allows individuals to instantly get their hands on the watch they want whilst receiving it within the near future.
Due to the fact that when buying a Rolex from an Authorised Dealer you need to sign up to the manufacturers waiting list, the best place to buy a Rolex online is therefore by finding it through the pre-owned market.
With the growth of the pre-owned market rising dramatically it has fuelled the development of new ways to buy and sell a watch. Instead of having to turn to an Authorised Dealer to buy a specific branded watch, you can now turn to online marketplaces, pre-owned dealers, Watchforms as well as some Authorised Dealers that have a pre-owned watch section.
Below we explore not only the best place to buy a Rolex online but also what kind of Rolex collections have been the most popular and the models that are the best to invest in.
Pre-owned
Wider Availability and choice of watches
Instant Purchasinng process
Can buy Rolex Online – Instead of having to go intore.
Opportunity to get up to a 20% discount depending on model variation
Access to more desirable models, and vintage era watches (perfect for collectors)
More Vulnerable to conterfiet attacks
Brand New
Ability to develop a strong relationship with authorised dealer (which may or may not lead you to eventually be more favourable in waitinng lists)
Full Manufactures Warranty with the watch
Get the benefit of having a completely brand new watch
Limited to store’s selction
Usually no discount
Have to sign up to a rolex waiting list – which could potentially take years for you to see your watch.
Most Popular
Discover the best selling Rolex models Online
#1 Submariner
Recognised as one of the most iconic dive watches ever made, the Rolex Submariner is the height of sports luxury.
#2 Daytona
#3 Datejust
Other collections
explore the rest of rolex’s iconic collections
Investment Opportunity
features that will help you Identify the best watches to collect for investment
Material
Includes Box & Papers
Service History
Condition
Original parts
Heritage
Best for investment
Here is the Best Rolex to buy for investment based on model popularity
Rolex
‘Pepsi’
Rolex
Daytona
Rolex
II
Rolex
‘Hulk’
Rolex
‘Batman’
TOP RATED watch dealers
Review our list of the best places to buy a Rolex online
Here we list the numerous ways to buy a pre-owned luxury watch the right way whilst highlighting the most reputable places to turn to, allowing you to judge for yourself the best place to buy a Rolex online.
Authorised Dealers
Auction House
Watch forums
Pre-owned Dealers
Our opinion…
Why recommend eBay as the best place to buy a Rolex online from
At the time of this article being written we were analysing the best place to buy a Rolex online by evaluating various platforms based on: Buyer security, watch authenticity, platform trustworthiness and customer perception. After having conducted the research and compared each method, much to our astonishment we had a clear winner… eBay.
Since opening its doors in 1995, eBay has become a multinational company by establishing itself in over 30 countries worldwide, providing customer-to-customer and business-to-customer sales. The site today has over 182 million users with 1.3 billion products listed on their platform, 80% of which are listed as brand new/ next-to new.
This wide adoption of eBay has gathered the attention of luxury watch buyers and sellers alike to utilise the platform. Many established watch dealers have become a familiar sight when scanning the luxury watch listings, as it has allowed them to move stock off their shelves faster to make room for new stock.
As eBay has recognised that more and more people are attracted to eBay to obtain their pre-owned luxury watches, the company has invested heavily in providing new procedures to enable the safety and security of their buyers. Developing their pre-owned watch sector into a more specialised marketplace for the watch community.
In order for the company to tackle problems that face the luxury watch industry and to alleviate concerns of buying such a luxury good online, the company has altered their traditionally simplistic process.
eBay has taken onboard the comments and feedback given to them by their customers to improve their purchasing process for the pre-owned watch market. The company has recognised the importance of security, convenience and service of purchase.
This third-party authentication process which eBay has included into their service places them in a strong position against their competitors in the online marketplace for luxury watch, such as Chrono24. Chrono24, another online marketplace is similar to eBay except it only sells watches. However, the company has just recently added a 7.5% buyers fee for every watch, whereas eBay allows users to buy and sell watches and provides a curtesy authentication inspection with no extra cost.
To ensure every watch sold on the online marketplace the company has created a partnership with a third-party authenticator, stroll and co. When buying a watch over $2,000 on eBay. They have also set up an escrow service which will protect the buyer if their purchase is above $10,000, meaning that their money is always safe.
Apart from the main reasons highlighted above eBay also ensures secure transport of the watch, by enforcing a signed delivery service.
We recommend eBay as the best place to buy a Rolex online, for their heavy investment into buyer protection and their potential future investment into the pre-owned market in the industry. Not only this but the vast wealth of listings on the platform allows a more competitive price bracket for the watch of your desires. Many high valued watches have already been bought from eBay, the most notable being the Patek Philipe Grand Complication, which went for $580,000.
Buyer Protection
Buyer protection has become the most important aspect of buying a luxury watch on eBay. So much so that they have taken onboard customer feedback to invest to tackle exactly that. They have brought in a third-party authenticator to certify a watch that is sold over $2,000, as well as holding your payment in escrow for any watch deal over $10,000. They have also focused on improving the transportation process by making it a signed delivery transition.
Extensive Range
Want to find the biggest range of watches? You need to go to a place where millions of people go to sell. eBay is one of the biggest if not the biggest online auction site in the world. They sold over two million watches last year and continue to sell millions more. The benefit of buying from eBay is that you aren’t just getting an offer from one place. You can choose and compare from thousands of reputable stores.
Competitive Pricing
There are many different places to buy a luxury watch from. However, when you are shopping from one pre-owned dealer, you are being restricted to their terms. Each pre-owned dealer has their own conditions and ratings for each watch. This can change from store to store, which means by visiting a marketplace like eBay these stores are compared on the platform. This can position the stores to price their products at a more competitive rate. Leaving you with a much better deal for you.
