Best Rolex To Buy For Investment

Below we explore the best rolex models to invest in right now and specifically look at some of the most popular references on the preowned market.

Are you looking for the best Rolex to buy for investment? Well you are not alone. Rolex is one of the most iconic and status-orientated brands in the world, that needs no introduction. Its rich history and prestigious reputation make it a popular go-to choice when buying a luxury watch – no matter whether you are an enthusiast or a first-time buyer.

In recent years, the watch industry has gained attention for a new group of buyers, investors, like a moth attracted to light. The increasing publicity of the watch industry has been thanks to the growth of the preowned market which has gained attention from new, and younger buyers. Individuals looking to invest their money into assets have resorted to the preowned market because the rapid increase in value second hand watches have received over the last 5 years, as well as the ability to insure their investment and not to mention carry on using the investment on a day to day basis without the concern of depreciating the asset.

This new way to invest their money in a watch is a great alternative to real estate or the stock market, as the preowned market has proven to be an extremely liquid market. This is due to the fact that it has been garnering great publicity and expanding to new interested parties and audiences all over the world, helping the market to consistently growth and cause an evergreen increase of demand and a dropping supply.

Rolex, one of the most popular go-to investment watch brands, has been one brand that continues to received massive attention from the second-hand market, getting praise for maintaining its value in a long-term setting and becoming recognised as one of the safest brands to maintain value.

Whereas many other brands have proven to be unpredictable in their value depending on what watch model or reference number you get, Rolex has seemed to provide far better returns regardless if it has been an iconic reference number. That is not to say that every Rolex you buy on the second hand market will automatically increase in value, however you do have a good chance of getting your money back for what you initially paid.

If you don’t believe us check it out for yourself, either on chrono24 where you simply create an account and add a watch to your collection tab or visit watchcharts.

In this article, we will explore the best Rolex to buy for investment, specifically focusing in on the most popular models that retain the most value and then breaking down these subsets by looking at specific references that have preformed admirably, even in the current uncertain environment.

Rolex Submariner

One of the most iconic and recognised watches in Rolex’s portfolio has to be the Submariner collection, so it comes at no surprise that there are a few references within this model that continue to soar in value.

Rolex Submariner Reference 114060

Rolex Submariner 114060
Specifications
Movement  Swiss (Automatic)
Material Stainless Steel
Crystal Sapphire
Calibre 3130 (In-house)
Case Diameter 40mm
Power Reserve 48 hours

It is a common misconception that the original Rolex Submariner features a date window with a cyclob magnification, however this is not actually the case.

The original Rolex in fact did not posses these additional features, as the watch was designed to provide divers with a clear visible face so they could easily and effectively measure their oxygen levels – using the hands alongside the uni-directional bezel.

This makes the Rolex Submariner 114060 a highly desired piece among watch enthusiasts especially considering it is the newer version to the much adored 14060, with a slightly larger appearance and ceramic bezel.

This watch is perfectly designed to withstand much use and harsh elements compared to its predecessors. As well as a ceramic bezel to reduce scratching, they also created the inlays out of platinum to reduce tarnishing and fade. It is also suggested the larger lug profile not only makes the watch more sturdy but allows repairs to be made easier for larger metal loss when wearing the watch, as they have more material to work with. This not only makes it a highly desired watch to buy as an investment but also a great one to wear on a day to day basis.

Rolex Submariner Reference 116610LV

Rolex Submariner 116610LV
Specifications
Movement  Swiss (Automatic)
Material Stainless Steel
Crystal Sapphire
Calibre 3135
Case Diameter 40mm
Power Reserve 48 hours

Coming into producing in 2010, the Rolex Submariner 116610LV represented the iconic role green that they have in their logo, colour both the watch dial and bezel in the colour, earning its nickname as the “Hulk”. Although initially the watch was met with some criticism the watch has gone on to become the most valuable submariners in the collection boasting a value higher than all other modern day references. If you can get your hands on one of these watches, you will have a watch that many enthusiasts will pay top coin for.

Rolex Submariner Reference 116618LB

Rolex Submariner 116618LB
Specifications
Movement  Swiss (Automatic)
Material 18ct Yellow Gold
Crystal Sapphire
Calibre 3135
Case Diameter 40mm
Power Reserve 48 hours

As you can probably tell by now, our list of best rolex to buy for investment, is a collection of pieces with slight different characteristics to them, whether that’s material, dial colour or bracelet. Of course we could show you more references with the same design aesthetic that also does almost just as well as the ones presented here, but the point is to show variation in investment choices – as this can also somewhat offset risk.

So for that reason the next watch to draw your attention to is a slightly different Submariner, the reference 116618LB comes in 18ct yellow gold with a beautiful and mesmerizing deep blue dial surrounded by a bezel in the same colour. Obviously this watch is more for formal occasions and not one that you would wear day to day let along dive in, however this piece will not only catch peoples eye, it will also provide you with a great place to store your wealth in, especially if you are looking to spend upwards of £25,000.

Rolex Submariner Reference 116619LB

Rolex Submariner 116619LB
Specifications
Movement  Swiss (Automatic)
Material 18ct White Gold
Crystal Sapphire
Calibre 3135
Case Diameter 40mm
Power Reserve 48 hours

Finally on our list of submariners to invest in is the white gold Rolex Submariner 116619LB, Known by some as the Rolex Smurf, which adopts a similar dial and bezel to the previous reference states above – a rich blue surrounded by gold. But the 116619LB differs and stands out within the submariner collection because before this reference was released, rolex did had not released a submariner housed by a white gold case and bracelet material – it was the first of its kind, but not the last. It is debated why Rolex decided to do this, however what isn’t debated is the value within this reference due to its uniqueness.

Rolex Daytona

Watches became a big element in racing, allowing drivers to keep track of their time and distance travelled. However the design of the racing watch, which features a chronograph complication with a tachymeter bezel around the dial became and still is an aesthetic that proved to be very popular with the larger population.

The Rolex Daytona in particular is probably the most recognised racing watch, and is a collection that has attracted one of the biggest returns on investment within the last 5 years.

Rolex Daytona Reference 116519

Rolex Daytona 116519
Specifications
Movement  Swiss (Automatic)
Material 18ct White Gold / Oysterflex
Crystal Sapphire
Calibre 4130
Case Diameter 40mm
Power Reserve 72 hours

Prehaps one of the watch collections that gets away with and pulls off a more casual aesthetic is the Rolex Daytona, as it is known as the racing drivers watch after all. This makes Rolex’s rubber bracelet a fitting companion for the Daytona 116519, which uses a smart oysterflex technology which has proven to be very robust in its design and not to be confused with a basic rubber strap. It also appears in white gold which provides a complimentary contracts from the deep black rubber strap. This watch released in 2021 has become a popular watch on the second-hand watch market, and would do well within your watch collection for hosting the most valuable pieces.

Rolex Daytona Reference 116509

Rolex Daytona 116509
Specifications
Movement  Swiss (Automatic)
Material 18ct White Gold
Crystal Sapphire
Calibre 4130
Case Diameter 40mm
Power Reserve 72 hours

The Rolex Daytona Reference 116509 is a precious metal version of the Rolex Daytona, that was initially released in 2016. when the first official Rolex Daytona was created, they adopted the highly efficient Zenith El Primero, which was one of the first chronograph movements. Rolex have since went in house with their Daytona movement and the Daytona 116509 houses the 4130 calibre which interestingly uses ceramic ball bearings to increase the performance of the rotor spin efficiency in the watch to encourage less maintenance – making it a powerful movement. Again this is another one of the best rolex to buy for an investment, however only if you have a higher budget compared to a stainless steel version.

Rolex Daytona Reference 116508

Rolex Daytona 116508
Specifications
Movement  Swiss (Automatic)
Material 18ct Yellow Gold
Crystal Sapphire
Calibre 4130
Case Diameter 40 mm
Power Reserve 72 hours

The Rolex Daytona 116508 is probably most popular Daytona design within their precious metal collection. It has an iconic appearance with the branded green dial surrounded by 18ct yellow gold, that has garnered a lot of attention from many enthusiasts. The chronograph aesthetic with this watch camoflages nicely with the rest of the dial, with the subdails also appearing in the same colour green, but contained with golden rings. This watch is an iconic piece that many enthusiasts want to get their hands on, which again makes it another great asset to add to your portfolio of investments.

Rolex Daytona Reference 116503

Rolex Daytona 116503
Specifications
Movement  Swiss (Automatic)
Material 18ct Yellow Gold / Stainless steel
Crystal Sapphire
Calibre 4130
Case Diameter 40 mm
Power Reserve 72 hours

Similar to its predecessor, the Rolex Daytona 116523, the reference 116503 is a two toned metal of a stainless steel and 18ct yellow gold mix, rolex calls Rolesor, which is a fairly modern design practice adopted for the daytona. The key upgrades the watch received with its 2016 release was a small improvement to the bezel formatting of the numbering, giving it a cleaner appearance that flows with the curvature of the bezel, as well as reinforcing the marker filling. The other adjustments to the watch are focused to its calibre, the 4130 got a slight upgrade with a new blue Parachrom hairspring, giving it more stability, whilst also improving the precision rating of the movement, allowing the watch to guarantee precision for 5 years rather than the former 2 years.

Rolex Daytona Reference 116500LN

Rolex Daytona 116500LN
Specifications
Movement  Swiss (Automatic)
Material Stainless Steel
Crystal Sapphire
Calibre 4130
Case Diameter 40mm
Power Reserve 72 hours

Finally we move to the main piece within the Rolex Daytona collection, the Rolex Daytona 116500LN. This watch is a close comparison to the original Rolex Daytona Comsmograph, in the fact that it pays tribute to the stainless steel material used in the original. Howver this watch is probably one of the most technically advanced Rolex Daytona, they had created compared to its predecessors.

When the Rolex Daytona was initially released, it was met with a bit of disappointment and a lack of action from customers to want the watch. However fast forwards a few decades and now it has become a marvel to enthusiasts and first time buyers alike, the daytona has become a model that has reach such high demands that buying it brand new either requires you to wait on a long standing waiting list, by like 10 years long, or have strong ties within the industry. This has made the watch a highly desirable watch within the second-hand market and pushed the pricing well beyond the original retail price.

So what makes Rolex one of the best brands to buy for investment purposes?

So when choosing the best Rolex to buy for investment is completely subjective, and can change just like the volatility and risk that comes with the stock market. But if you are able to identify a watch reference, such as the watch models listed above, that have preformed well over a number of years rather than on a reference that may have raised in popularity due to a FOMO streak, then you will have more success getting a return on your money.

It can be argued that there are many reasons that make a watch a great asset to invest in, whether that’s celebrity endorsement, factory default, limited production run or some unforeseen influencing element. But for a brand to maintain such a large collection of watches with an increasing value the company itself is probably the deciding factor in the reason for its invest-ability – utilising a smart process to create artificial demand with the use of waiting lists to gain a watch straight off the production line.

Although we highlighted just two models that are great for investment, there are various other models that fair well within the second hand market, which also deserve a mention:

 

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